Poor little Amazon (take a moment to just appreciate the irony right there).

Yeah, poor mega-ginormous online retailer. No one loves you anymore. All because you proceeded to anger your supplier, your supplier’s suppliers, your supplier’s supplier’s customers, and, oh right, your own customers. Details? See John Scalzi’s fantabulous post.

Poor little etail giant, who pulled all Macmillan buy buttons — except for Macmillan’s Palgrave line (which includes both scholarly and trade titles). And hey, according to this must-read Publisher’s Lunch update: “Not only did the buy buttons stay active for the Palgrave trade titles, for those new releases with Kindle editions, Amazon was already selling the ebook versions for the “needlessly high” as they would put it price $15 in many cases.”

Take a moment. Reread that last sentence.

So all of Amazon’s kvetching about it being unreasonable to pay $14.99 for an e-book is just sound and fury. Amazon is just fine with selling ebooks for the Kindle at prices higher than $9.99.

As Publisher’s Lunch says: “As we have written many times before, while Amazon creates the impression that all new releases and hardcovers are available in ebook for $9.99 or less, about 30 percent of their offerings have consistently listed above that price point.”

Poor Amazon. No one understands you, especially when you’re caught with your pants on the ground.