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	<title>Comments on: Amazon versus publishing: One week later</title>
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	<link>http://www.jackiekessler.com/blog/2010/02/05/amazon-versus-publishing-one-week-later/</link>
	<description>Jackie Kessler's blog, and the demon Jezebel's talk-radio show</description>
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		<title>By: Cheldear</title>
		<link>http://www.jackiekessler.com/blog/2010/02/05/amazon-versus-publishing-one-week-later/comment-page-1/#comment-28534</link>
		<dc:creator>Cheldear</dc:creator>
		<pubDate>Mon, 08 Feb 2010 23:59:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.jackiekessler.com/blog/2010/02/05/amazon-versus-publishing-one-week-later/#comment-28534</guid>
		<description>It&#039;s all about demand, baby.

Why, when a tollway is finished, does it cost $2.00 to pass a particular gate for the first five years, and $1.30 five years thereafter, and $0.75 from that point forward?  It&#039;s the same over time. The road hasn&#039;t changed.  The Dallas North Tollway has been here for twenty, thirty years.  It&#039;s paid itself over and over.  And yet, we still pay for it.  Why didn&#039;t we choose to keep the payback to the state over a longer period of time and keep the tolls down? 

Demand.  High demand for the tollway.  Now, not only did we pay ourselves back in record time, but we have generated tremendous income for the tollway over the years; far surpassing the cost to maintain and repair it.

So, it&#039;s not just about breaking even on advances and overhead as quickly as possible; it&#039;s about generating as much revenue as possible on the popularity of an author as possible.

Same thing that a hot celeb does.  Work early and often as much as you can until you drop, because when you are done, you are done.  That&#039;s the biz.

You are the talent, they are the marketing team.  

Even though I am an avid electronic medium reader using both the Kindle and the Sony e-Reader, I am a proponent of the phased cost approach.  Make as much money as possible up front, then settle down to a leveled revenue stream long term.  

Nature of the biz.  And I didn&#039;t know Amazone was doing that.  Shame on them.  Shame, shame on them.</description>
		<content:encoded><![CDATA[<p>It&#8217;s all about demand, baby.</p>
<p>Why, when a tollway is finished, does it cost $2.00 to pass a particular gate for the first five years, and $1.30 five years thereafter, and $0.75 from that point forward?  It&#8217;s the same over time. The road hasn&#8217;t changed.  The Dallas North Tollway has been here for twenty, thirty years.  It&#8217;s paid itself over and over.  And yet, we still pay for it.  Why didn&#8217;t we choose to keep the payback to the state over a longer period of time and keep the tolls down? </p>
<p>Demand.  High demand for the tollway.  Now, not only did we pay ourselves back in record time, but we have generated tremendous income for the tollway over the years; far surpassing the cost to maintain and repair it.</p>
<p>So, it&#8217;s not just about breaking even on advances and overhead as quickly as possible; it&#8217;s about generating as much revenue as possible on the popularity of an author as possible.</p>
<p>Same thing that a hot celeb does.  Work early and often as much as you can until you drop, because when you are done, you are done.  That&#8217;s the biz.</p>
<p>You are the talent, they are the marketing team.  </p>
<p>Even though I am an avid electronic medium reader using both the Kindle and the Sony e-Reader, I am a proponent of the phased cost approach.  Make as much money as possible up front, then settle down to a leveled revenue stream long term.  </p>
<p>Nature of the biz.  And I didn&#8217;t know Amazone was doing that.  Shame on them.  Shame, shame on them.</p>
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		<title>By: Susan Piver</title>
		<link>http://www.jackiekessler.com/blog/2010/02/05/amazon-versus-publishing-one-week-later/comment-page-1/#comment-28432</link>
		<dc:creator>Susan Piver</dc:creator>
		<pubDate>Sat, 06 Feb 2010 15:10:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.jackiekessler.com/blog/2010/02/05/amazon-versus-publishing-one-week-later/#comment-28432</guid>
		<description>This was a fantastic recap, not to mention human and funny. Thanks. And thanks for referencing my post and--my, my, my--for acknowledging that authors have a stake in this argument and it&#039;s not just about which behemoth is going to drag the other away by its hair. We have hair in the game, too.</description>
		<content:encoded><![CDATA[<p>This was a fantastic recap, not to mention human and funny. Thanks. And thanks for referencing my post and&#8211;my, my, my&#8211;for acknowledging that authors have a stake in this argument and it&#8217;s not just about which behemoth is going to drag the other away by its hair. We have hair in the game, too.</p>
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		<title>By: James D. Macdonald</title>
		<link>http://www.jackiekessler.com/blog/2010/02/05/amazon-versus-publishing-one-week-later/comment-page-1/#comment-28378</link>
		<dc:creator>James D. Macdonald</dc:creator>
		<pubDate>Fri, 05 Feb 2010 20:10:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.jackiekessler.com/blog/2010/02/05/amazon-versus-publishing-one-week-later/#comment-28378</guid>
		<description>Amazon&#039;s business model is:  &quot;Nice publishing house you have here.  Too bad if it burned down one night....&quot;

There&#039;s no reason to think that allowing Amazon to corner the market in ebooks will be good for the consumer or authors, or anyone else.</description>
		<content:encoded><![CDATA[<p>Amazon&#8217;s business model is:  &#8220;Nice publishing house you have here.  Too bad if it burned down one night&#8230;.&#8221;</p>
<p>There&#8217;s no reason to think that allowing Amazon to corner the market in ebooks will be good for the consumer or authors, or anyone else.</p>
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		<title>By: L&#8217;esprit d&#8217;escalier &#187; Guess What I&#8217;m Still Blogging About</title>
		<link>http://www.jackiekessler.com/blog/2010/02/05/amazon-versus-publishing-one-week-later/comment-page-1/#comment-28363</link>
		<dc:creator>L&#8217;esprit d&#8217;escalier &#187; Guess What I&#8217;m Still Blogging About</dc:creator>
		<pubDate>Fri, 05 Feb 2010 17:18:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.jackiekessler.com/blog/2010/02/05/amazon-versus-publishing-one-week-later/#comment-28363</guid>
		<description>[...] Kessler gives us a one-week update and some thoughts on eBook [...]</description>
		<content:encoded><![CDATA[<p>[...] Kessler gives us a one-week update and some thoughts on eBook [...]</p>
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		<title>By: Emily Cardinal</title>
		<link>http://www.jackiekessler.com/blog/2010/02/05/amazon-versus-publishing-one-week-later/comment-page-1/#comment-28357</link>
		<dc:creator>Emily Cardinal</dc:creator>
		<pubDate>Fri, 05 Feb 2010 15:24:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.jackiekessler.com/blog/2010/02/05/amazon-versus-publishing-one-week-later/#comment-28357</guid>
		<description>I think it&#039;s a smart thing to do, as an economist.

Some people will want a particular book Right Away. So charge them more for it. What&#039;s wrong with that? 

And it&#039;s something you can do much more easily with ebooks than you can with print. How are you going to do it with print anyway? We even have a term for this: menu/shoeleather costs. 

Charli is right. If publishers let Amazon get away with this, Amazon will gain that much more power in the industry, and eventually publishers will have to eat those costs too, which will be passed on to authors... There&#039;s no good route out of this, and letting Amazon get away with this is definitely the worst possible thing that could happen.</description>
		<content:encoded><![CDATA[<p>I think it&#8217;s a smart thing to do, as an economist.</p>
<p>Some people will want a particular book Right Away. So charge them more for it. What&#8217;s wrong with that? </p>
<p>And it&#8217;s something you can do much more easily with ebooks than you can with print. How are you going to do it with print anyway? We even have a term for this: menu/shoeleather costs. </p>
<p>Charli is right. If publishers let Amazon get away with this, Amazon will gain that much more power in the industry, and eventually publishers will have to eat those costs too, which will be passed on to authors&#8230; There&#8217;s no good route out of this, and letting Amazon get away with this is definitely the worst possible thing that could happen.</p>
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		<title>By: Jackie</title>
		<link>http://www.jackiekessler.com/blog/2010/02/05/amazon-versus-publishing-one-week-later/comment-page-1/#comment-28356</link>
		<dc:creator>Jackie</dc:creator>
		<pubDate>Fri, 05 Feb 2010 14:50:52 +0000</pubDate>
		<guid isPermaLink="false">http://www.jackiekessler.com/blog/2010/02/05/amazon-versus-publishing-one-week-later/#comment-28356</guid>
		<description>I hadn&#039;t thought about the cost of the ebook file formats, Charli. Thanks for bringing that up. I agree that the agency model is a win for everyone.</description>
		<content:encoded><![CDATA[<p>I hadn&#8217;t thought about the cost of the ebook file formats, Charli. Thanks for bringing that up. I agree that the agency model is a win for everyone.</p>
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		<title>By: Charlene Teglia</title>
		<link>http://www.jackiekessler.com/blog/2010/02/05/amazon-versus-publishing-one-week-later/comment-page-1/#comment-28354</link>
		<dc:creator>Charlene Teglia</dc:creator>
		<pubDate>Fri, 05 Feb 2010 14:40:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.jackiekessler.com/blog/2010/02/05/amazon-versus-publishing-one-week-later/#comment-28354</guid>
		<description>The costs of printing are pretty much replaced by the costs of all the various ebook file formats. It&#039;s not a minor issue to create all the formats, and there are distribution costs involved, too. So yeah, ebooks priced same as a mass market paperback is completely reasonable. And also reasonable for the price to drop over time. The margins for profit in publishing are slim, and the publishers need to win this round because Amazon is not going to sell at loss-leader prices forever; once it&#039;s established, think they won&#039;t make publishers eat those costs? Which in the end is going to cost the authors, who are already not the highest paid profession going.

The change in pricing is a win for everybody, including readers who would rather pay $5.99 than $9.99, and I hope Amazon sucks it up and moves on soon. Not just because my St. Martin&#039;s (Macmillan) titles are affected, but because this is a big industry-wide issue.</description>
		<content:encoded><![CDATA[<p>The costs of printing are pretty much replaced by the costs of all the various ebook file formats. It&#8217;s not a minor issue to create all the formats, and there are distribution costs involved, too. So yeah, ebooks priced same as a mass market paperback is completely reasonable. And also reasonable for the price to drop over time. The margins for profit in publishing are slim, and the publishers need to win this round because Amazon is not going to sell at loss-leader prices forever; once it&#8217;s established, think they won&#8217;t make publishers eat those costs? Which in the end is going to cost the authors, who are already not the highest paid profession going.</p>
<p>The change in pricing is a win for everybody, including readers who would rather pay $5.99 than $9.99, and I hope Amazon sucks it up and moves on soon. Not just because my St. Martin&#8217;s (Macmillan) titles are affected, but because this is a big industry-wide issue.</p>
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		<title>By: Jackie</title>
		<link>http://www.jackiekessler.com/blog/2010/02/05/amazon-versus-publishing-one-week-later/comment-page-1/#comment-28353</link>
		<dc:creator>Jackie</dc:creator>
		<pubDate>Fri, 05 Feb 2010 14:33:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.jackiekessler.com/blog/2010/02/05/amazon-versus-publishing-one-week-later/#comment-28353</guid>
		<description>Excellent point, Jody. Readers have to be diligent and ensure they understand the situation.</description>
		<content:encoded><![CDATA[<p>Excellent point, Jody. Readers have to be diligent and ensure they understand the situation.</p>
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		<title>By: Jody W.</title>
		<link>http://www.jackiekessler.com/blog/2010/02/05/amazon-versus-publishing-one-week-later/comment-page-1/#comment-28352</link>
		<dc:creator>Jody W.</dc:creator>
		<pubDate>Fri, 05 Feb 2010 14:27:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.jackiekessler.com/blog/2010/02/05/amazon-versus-publishing-one-week-later/#comment-28352</guid>
		<description>We&#039;re also hindered because misinformation abounds. I read one otherwise reasonable argument which was, ironically, about misinformation junking up the place, that stated the new agency deal was flawed because readers didn&#039;t want to pay $15 and above for ebooks. *blinks*</description>
		<content:encoded><![CDATA[<p>We&#8217;re also hindered because misinformation abounds. I read one otherwise reasonable argument which was, ironically, about misinformation junking up the place, that stated the new agency deal was flawed because readers didn&#8217;t want to pay $15 and above for ebooks. *blinks*</p>
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